Mission

The Port is a marketing consulting and business advisory firm, working with Greek and U.S. businesses to build marketing and business strategies that reach global audiences.

For large or growing companies in the U.S. and Greece, The Port provides marketing and business services to drive growth. For the Greek market, The Port adapts thought leadership from abroad to equip local businesses with the best practices and professional skills required to be competitive on a global scale.

Come to The Port for the services and resources to support your business at every step of your journey – from fundraising to brand development and scaling.

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Adapting best practices from the land of opportunity...

Leverage American expertise to develop the messaging and professionalism that will boost your business to be a viable player on the global scale.

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… and storytelling from

the land of creativity.

Unlock the power of Greek creativity & storytelling, to craft and share the great story of your business to build a strong, trustworthy, and scalable brand.


Team

Lucy Xu
Founder

Lucy Xu is a marketer and startup advisor with a background in building brand messaging and marketing programs for B2B SaaS startups, tech companies, and personal brands. Lucy has a degree in business from The Wharton School at the University of Pennsylvania. In 2016, Lucy moved from New York City to Athens and founded The Port to bridge best practices across the markets.

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Kathryn Kessler
Freelance Content Strategist

Kathryn Kessler is a writer and content strategist experienced in editorial, advertorial, blog, and long-form writing. Kathryn is inspired by the enthusiasm of emerging businesses and is passionate about enabling them to effectively communicate with their audiences. Based out of South Florida and New York, Kathryn helps The Port build fun, targeted, and engaging content for startups and small businesses. 

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Brent Giannota
Freelance Content Strategist

Brent Giannotta is a public relations professional, writer, and journalist with experience reporting on politics, art, travel, and culture. He has a degree in international relations from the University of Southern California and a graduate degree in Middle East studies from the American University in Cairo, Egypt. Brent has written for Thrillist-NY, TimeOut-LA, and spent five years as a Middle East security analyst under President Obama. Based out of New York City, Brent is passionate about using writing to expand the hearts and minds of readers, and drinking lattes.

Maya Rajan
Community Manager

Maya Rajan is an avid writer with a passion for marketing and company branding through story-telling. With a background in journalism and marketing consulting for for-profit companies, Maya is excited to apply her knowledge of American businesses and marketing to Greek startups. She is currently studying Economics at the University of Pennsylvania. 

Euthymia (Emmie) Stratakis
Intern

Euthymia (Emmie) Stratakis is a Greek-American economics major at the University of Pennsylvania who is passionate about driving businesses forward in an economically efficient way. A lover of the tech scene and innovation, she loves helping drive innovation forward in Greece, along with the newly reviving economy. She also conducts interviews for Wharton on the side.


Advisors

 
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ASHLEY
CARROLL

Founder & Managing Director, BSO Worldwide

 
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ANTHONY
LIVERIS

Founder, Applecart; Chairman, The Hellenic Initiative

 
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ATHINA NOUSIOPOULOU

Communications & CSR, ISOMAT Greece

 
 
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MELISSA
PEGUS

Chief Revenue Officer; Ecommerce Expert & Advisor

 
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KRISTY
WILLARD

Burgeoning Market VC/PE Consultant; MBA, MIT Sloan

 
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SARAH
YU

Vice President, H.I.G. Capital;
MBA, Harvard

 
 

“A ship in harbor is safe — but that is not what ships are built for.”

Are you ready to navigate uncharted waters?